When DMBinS approached Bough to develop the branding for the Women in the Bike Industry Summit 2024, they committed to prioritising diversity and inclusion in the creative process, providing mentorship and industry experience.

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After seeing my portfolio and passion for mountain biking, Bough invited me to lead the brand’s visual identity. Together, we created a design that captured the energy, inclusivity, and ambition of the Summit. I’m incredibly grateful for the opportunity to contribute to an event that amplifies the voices of women in the bike industry.

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Bough Studio, Art Direction